IP Management has become a major strategic factor in today’s business. In modern companies, management of intellectual property rights, e.g. patents, copyrights, or know-how, is developing at breakneck speed. In this context, IP management deals with strategic issues surrounding the research and development of protectable properties, trademarks and other sundry developments, especially those with cross-functional capabilities. Apart from specific brand positioning, this covers the commercial evaluation and analysis of, e.g. the financial strength of an IP portfolio.